The GEDA Grill story
From beer & BBQ in Shanghai to the new era of grilling in Europe
Some stories begin with a spark – ours began with smoke.
The first time I stood at a pellet grill, it just clicked. It wasn't just about the food – it was the fire, the aroma, the moment. The scent of smoke, the tranquility of slow cooking, the joy of sharing a brisket and a beer with friends… I knew: This is it. This is my path.
Before GEDA Grill existed, I ran my own bar in Shanghai, brewed beer and organized BBQ events – always with one clear principle: quality comes first.
One quote has accompanied me through every major project since then:
“The bitterness of poor quality remains long after the sweetness of low price is forgotten.” –Benjamin Franklin
When I founded GEDA Grill, I didn't just want to build a product. I wanted to create a brand that feels personal. A grill that doesn't just sit in the garden, but stands for something: for genuine craftsmanship, for personality, for lifestyle.
This is how GEDA – Grill. Experience. Design. Achieve – was born.
Each letter is a promise:
- We live for grilling .
- We celebrate the experience that creates it.
- We believe in Scandinavian design – combined with German engineering.
- And we want you to achieve something – every time you grill.
Our customers aren't just "customers" to us. They're like-minded individuals. Friends. Doers. I regularly receive messages, photos, and videos – of smoked ribs, perfect brisket, or creative DIY solutions using our Odin grills. And every time, it becomes clear to me:
We don't sell grills. We create moments of happiness.
We are continuing to grow. We are improving. We have big dreams. In five years, GEDA Grill should be the symbol of European grilling – a brand you can be proud of because it stands for quality, community and joie de vivre.
Because in the end, it's not just about the perfect steak.
It's about the people around you.
The founder - Henrich Kunz